ENGAGEMENT-CENTRICENGAGEMENT-CENTRIC
RETAILINGRETAILING
Creating the Engagement-Centric Store
ENGAGING YOUR OWN PEOPLE IS KEY TO ENGAGING CUSTOMERS—AND CRUCIAL IN ATTRACTING AND RETAINING
EMPLOYEES WHO HAVE GROWN UP WITH TECHNOLOGY
Let’s say you are a retailer that has successfully engaged your customers. You assiduously track social media, keeping your ear to
the ground about what your customers really
think about your stores, products and promotions. Furthermore, you’ve identified key
social media tastemakers and converted several of them into cheerleaders for your brand.
also about engaging another key “audience”:
your own people. Across the enterprise, from
the executive suite to the store—particularly
in the store—retailers need to use a variety
of tools to enable, encourage and enhance
engagement. These tools will need to deliver enterprise solutions, on demand and on
multiple devices, to regional managers, store
You’ve invested in cutting-edge in-store tech-
managers and store associates, so that they
Home Depot has deployed 30,000 engagement-
nology that enriches the shopping experience
with everything from deep product data to
enhancing mobile devices chainwide.
(FULL STORY.)
have the information and ability to take the
immediate actions today’s empowered cus-how-to videos produced in 3-D.
Time to call it a day? Think again. Engagement-Centric Retailing is
tomers expect.
