Facebook: 105,748 fans
TwITTeR: 72,009 followers
SRI: 32. 3
YouTube
cHaNNel VIewS: 4,251,706
uploaD VIewS: 18,732,774
MobIle appS: iPhone, iPad & android
SRI: 2 1. 1
Facebook: 2,419,679 fans
YouTube
cHaNNel VIewS: 116,025
TwITTeR: 145,382 followers uploaD VIewS: 1,132,748
MobIle appS: iPhone, iPad & android
although it is hard to separate apple computers from apple
like Target it is clear Best Buy has a well-rounded, enter-
stores it can be done on Twitter. But this separation may be
prise-level approach to social retailing. analysis of its exe-
moot as apple transforms into a consumer products giant with brick- cution shows it is hitting on all cylinders, including having multiple
and-mortar stores. The apple YouTube channel drew more than 18 Twitter domains. it will be interesting to track Best Buy in future
million views, more than any retailer other than Victoria’s secret.
sri rankings as it adds to its already impressive channel numbers.
TaRgeT
Facebook: 3,784,790 fans
TwITTeR: 123,147 followers
SRI: 25
YouTube
cHaNNel VIewS: 394,727
uploaD VIewS: 5,519,607
MobIle appS: iPhone, iPad & android
Home DepoT
SRI: 1 4. 6
Facebook: 218,490 fans
TwITTeR: 61,334 followers
YouTube
cHaNNel VIewS: 1,137,163
uploaD VIewS: 6,199,733
MobIle appS: iPhone, iPad & android
Target is the most rounded retailer in the sri ranking,
home depot is another retailer with a functioning enter-
which means it has a balanced approach to its social re-
prise-level social retailing team, but it shows a surprising
tailing program. it has millions of fans on facebook, more than lack of concentration on facebook. Currently, its strongest social
a hundred thousand on Twitter and more than a million YouTube retailing channel is YouTube. This is smart positioning for the day
Upload views. Clearly, Target is far beyond the “twintern” phase.
