Acknowledging the necessity of making stores mobile device- of just during the busy Christmas shopping season. The feedback
friendly, executives from Macy’s, Food Lion and Tesco discussed from the stores was quite positive, according to Relich: “The re-
the importance of WiFi availability in stores during the “Consumer sponse was ‘We love it, why can’t we do more?’” he said, adding
2020” Super Session. Peter Sachse, CMO of Macy’s Inc. and chair- “Guess is committed to mobile.”
man and CEO of Macys.com, said WiFi will be an important way to
reach the Millennial generation, so that these shoppers can interact
the way they want with their retailers of choice. “If you don’t enable
your stores in one way or another, the Millennials won’t walk into it,
because that device they depend upon won’t work,” Sachse said.
Big Ideas Session. Relich explained that the retailer saw immediate SEEN & HEARD
cost savings by deploying a $600 mobile POS unit rather than a
$3,500 traditional register. The retailer has also realized long-term
cost savings by utilizing the equipment on an ongoing basis instead
“Social retailing is a big buzzword today, but have
you heard of F-commerce? No, it’s not what you
think. It stands for Facebook Commerce.”
Karl SweNSeN, CogNIzaNt
