The Disney Magic is Back
Saturday, with nearly 200 attendees hearing a range of forward-The Disney Store is utilizing technology and a new store design to looking insights. The second annual event raised nearly $300,000
bring back the magic of Disney, according to Stephen Finney, senior for RetailROI, the Retail Orphan Initiative. Visit www.retailroi.com
vice president, global retail operations of the Disney Store, during to learn more.
the January 11 Super Session, “The Magic of Disney Store: An
RIS’ people were highly visible throughout the show. Skorupa,
Immersive Retail Experience.” Finney explained how Disney “rein- along with co-sponsor Cognizant’s Steven Skinner and Karl Swensen,
vented the Disney Store experience” by utilizing mobile POS devic- revealed “Ten Megatrends that Will Rock the Retail World” at a
es so customers can check out from anywhere in the store. Digital January 10 Big Ideas Session. Click here to download a presentation
signage is used at the front of each store, with content that can be from the session. Skorupa also participated in “Avoiding the Mobile
downloaded on a daily basis based on the appropriate language and Me-Too Trap: Differentiating to Win,” sponsored by Tata Consultancy
Services and featuring speakers from Target and Walgreens.
Disney Store also had a presence on the expo floor, at a pop-up
For the sixth consecutive year, ARTS, IHL Group and RIS News
store located in Oracle’s booth. There, Disney Store executives an- presented the findings of the annual RIS/IHL Store Systems Study
nounced plans to expand its technology-rich store redesigns to 25 ‘ 11
more locations this year, following rollouts to 19 stores in 2010.
Fast Moving Changes
RIS News Contributes both Facts and Fun
PRESEN TED B Y: ® RESEARCH PAR TNER:
at the “Retail 2011 IT Forecast” Big Ideas session,
revealing what is top-of-mind among retailers plan-
ning new IT projects. RIS publisher Dave Weinand
moderated the session. Click here to download the