ENGAGEMENT-CENTRICENGAGEMENT-CENTRIC
RETAILINGRETAILING
COVER STORY
Mobile Channels
INITIAL PHASE
Text messaging
ADVANCED PHASE
E-wallet
Enterprise/Store
INITIAL PHASE
Mobile POS and checkout
ADVANCED PHASE
Crowdsourcing to create new products
Mobile browser
2D barcodes
Digital receipts
Crowdsourcing for localized assortments
Store locator
Recommendation sharing
Online orders made in-store
Test launching new products, product lines
Offers of day/week
Personalized recommendations
Workforce scheduling
Creating social/mobile enabled enterprise
Product search
In-store/aisle product locator
Coupons
Real-time order/shipping status
Shopping list
Real-time transparency into inventory
Product tagging
Guaranteed in-store pick-up time
Loyalty card
Location awareness
Mobile payment through Web Private sales
on any device to regional managers, store managers and store as-
sociates, who will finally be able to level the playing field with newly
empowered customers.
Initial engagement-centric steps at the enterprise and store levels
will focus on catching up to game-changing shopper trends powered
by the fast-moving consumerization of technology.
of Web 2.0, mobile phones and social media into core retail func-
Today’s digitally empowered consumers and workforces are de-
tions such as workforce management, store operations, merchandis- manding more from retailers and they are likely to defect if another
ing and marketing.
retailer better meets their needs. If retailers want to succeed in this
According to the RIS report “Preparing for the Mobile-Enabled new reality they must become more relevant and connected, and
