PRICING PRIORITIES, PRESENT AND FUTURE
Winn-Dixie is moving from rules-based pricing to optimized pricing
as the retailer seeks to overcome supermarkets’ traditionally thin
margins with more profitable pricing strategies. Chris Vukich, VP
of the Winn-Dixie pricing team, will reveal how his organization is
overcoming the technical and organizational challenges involved
in the transition.
l When: Monday, 1/16/12, 4:00 PM – 4:30 PM, Room 3D09,
USING TEST & LEARN TO MAKE DECISIONS AT WAL-MART
One of the keys to retailing success is uncovering the true incremental benefit of any action that’s taken. By correctly giving credit
where it’s due, leaders can speed up the adoption of value-adding
activities and curtail those that aren’t working. During this session, Walmart executives will discuss how they use Test & Learn
to measure the impact of store-level initiatives.
l When: Monday, 1/16/12, 4:00 PM – 4:30 PM, Room 3D05,
HARNESSING THE POWER OF 220 STORES AND 4000+
ASSOCIATES TO WIN WEB SHOPPERS IN THE LOCAL MARKET
Guitar Center is leveraging the enthusiasm and musical ambitions of its 220 entrepreneurial store managers and 4,000-strong
workforce to differentiate itself from its pure-play
competitors. The 220 Guitar Center Microsites
feature rich profiles complete with pictures, bios,
favorite bands, audio files, videos and gear collections. Two of the retailer’s executives will share how
the microsites enhance customer connections, how
store managers are encouraged to run local promotions and events
using the microsite platform, and early results in the areas of customer experience, employee feedback and purchasing behavior.
l When: Tuesday, 1/17/12, 2:00 PM – 2:30 PM, Room 1DMR
MODERNIZING RETAIL THROUGH
Supporting the many new customer-facing capabilities that
are on retailers’ agenda requires a corresponding transforma-
See Us At NRF 2012 Booth #2837
Large Retail Networks. Spread Over Thousands of Miles. With Hundreds and Hundreds of Stores,
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Our passion for networks also means better service and lower costs, with a carrier-agnostic
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Spacenet. Your Network. Our Passion.
10 NRF GUIDE/DECEMBER 2011 RIS NEWS.COM
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