RIS News - NRF Big Show 2012

ENTERPRISE

PRICING PRIORITIES, PRESENT AND FUTURE Winn-Dixie is moving from rules-based pricing to optimized pricing as the retailer seeks to overcome supermarkets’ traditionally thin margins with more profitable pricing strategies. Chris Vukich, VP of the Winn-Dixie pricing team, will reveal how his organization is overcoming the technical and organizational challenges involved in the transition. l When: Monday, 1/16/12, 4:00 PM – 4:30 PM, Room 3D09, Expo Hall

USING TEST & LEARN TO MAKE DECISIONS AT WAL-MART One of the keys to retailing success is uncovering the true incremental benefit of any action that’s taken. By correctly giving credit where it’s due, leaders can speed up the adoption of value-adding activities and curtail those that aren’t working. During this session, Walmart executives will discuss how they use Test & Learn to measure the impact of store-level initiatives. l When: Monday, 1/16/12, 4:00 PM – 4:30 PM, Room 3D05, Expo Hall

HARNESSING THE POWER OF 220 STORES AND 4000+
ASSOCIATES TO WIN WEB SHOPPERS IN THE LOCAL MARKET

Guitar Center is leveraging the enthusiasm and musical ambitions of its 220 entrepreneurial store managers and 4,000-strong workforce to differentiate itself from its pure-play competitors. The 220 Guitar Center Microsites feature rich profiles complete with pictures, bios, favorite bands, audio files, videos and gear collections. Two of the retailer’s executives will share how the microsites enhance customer connections, how store managers are encouraged to run local promotions and events using the microsite platform, and early results in the areas of customer experience, employee feedback and purchasing behavior.

l When: Tuesday, 1/17/12, 2:00 PM – 2:30 PM, Room 1DMR

MODERNIZING RETAIL THROUGH BACK-OF-STORE TRANSFORMATION Supporting the many new customer-facing capabilities that are on retailers’ agenda requires a corresponding transforma-

See Us At NRF 2012 Booth #2837

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