RETAILERS ADAPT TO IN-CHARGE SHOPPERS
With the shopper in charge, retailers have made good strides to adapt their merchandising processes to align better with customer preferences. However,
there is still significant room for improvement and through
technology, improvement can be realized. We’ve highlighted
some sessions worth attending.
PLUGGING MARKETING INTO MERCHANDISING
In this session attendees will have the opportunity to hear from
two international retailers, Sobeys and Liverpool Department
Stores, whose business is benefitting from plugging marketing
l When: Tuesday, 1/17/12 11:00 AM – 11:45 AM, Room 3D09,
12 NRF GUIDE/DECEMBER 2011 RIS NEWS.COM RIS_1/ 2Horz_temp.indd 1
BEST BUY’S CUSTOMERS INTEGRATE, SHARE AND WIN
Few companies are as innovative in customer segmentation and
merchandising as Best Buy. Hear how they are working with their
customers to deliver to their wants and needs.
l When: Tuesday, 1/17/12, 2:00 PM – 3:00 PM, Room Hall E,
TACKLING LOCAL ASSORTMENT AND RADICAL BUSINESS
CHANGE WITH RETAIL ANALYTICS
The ability to more effectively harness data to make better merchandising decisions has been a big driver in the evolution of the
merchandising function. Casual Male Retail Group (CMRG) has
taken steps to better its merchandising processes with a more
effective use of data.
l When: Tuesday, 1/17/12, 1:45 PM – 2:45 PM, Room 3D09,