MERCHANDISING

RETAILERS ADAPT TO IN-CHARGE SHOPPERS

With the shopper in charge, retailers have made good strides to adapt their merchandising processes to align better with customer preferences. However, there is still significant room for improvement and through technology, improvement can be realized. We’ve highlighted some sessions worth attending.

PLUGGING MARKETING INTO MERCHANDISING In this session attendees will have the opportunity to hear from two international retailers, Sobeys and Liverpool Department Stores, whose business is benefitting from plugging marketing into merchandising. l When: Tuesday, 1/17/12 11:00 AM – 11:45 AM, Room 3D09, Expo Hall

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BEST BUY’S CUSTOMERS INTEGRATE, SHARE AND WIN Few companies are as innovative in customer segmentation and merchandising as Best Buy. Hear how they are working with their customers to deliver to their wants and needs. l When: Tuesday, 1/17/12, 2:00 PM – 3:00 PM, Room Hall E, 1E 14/15/16

TACKLING LOCAL ASSORTMENT AND RADICAL BUSINESS
CHANGE WITH RETAIL ANALYTICS

The ability to more effectively harness data to make better merchandising decisions has been a big driver in the evolution of the merchandising function. Casual Male Retail Group (CMRG) has taken steps to better its merchandising processes with a more effective use of data.