MOBILE & SOCIAL
TODAY’S SOCIAL SHOPPER: WHAT THEY REALLY WANT
Mobile shoppers are dominating retailers’ minds, but social
shoppers are slowly creeping their way into the retail landscape.
Attendees will see examples of retailers and brands that have truly
connected with social shoppers and pumped up their bottom line.
Saks Fifth Avenue’s Kimberly Grabel will leave attendees with five
key guidelines for building a more powerful path to purchase with
social media marketing tools.
l When: Tuesday, 1/17/2012, 3:15 PM – 4:15 PM, Room Hall
E, 1E 14/15/16
MAKING DOLLARS — AND SENSE —
IN MOBILE PAYMENTS
Comprised of two different systems (payments using the mobile
network and contactless payments), mobile payment technology can serve as a powerful and disruptive force n the retailer
environment. In this session, analysts will review the latest technology and business and detail the newest players in the mobile
l When: Sunday, 1/15/2012, 12:00 PM – 1:30 PM,
Room Hall E, 1E 07/08
TWEET ME, PING ME, LINK ME — JUST DON’T STEAL
With the proliferation of so many advances, retailers need to step
up loss prevention strategies. StorefrontBacktalk.com’s Evan
Schuman, NRF’s Joseph LaRocca and Sears Holdings’ William
Titus will examine retail technology and methods to prevent fraud,
from stealing credit information to employee theft.
l When: Tuesday, 1/17/2012, 2:00 PM – 3:00 PM,
Room Hall A, 1A 21/22
DESIGNING WITH THE TABLET CONSUMER IN MIND
With one out of five U.S. purchasers intending to buy a tablet
in the next six months, it’s time for retailers to understand
the key differences and opportunities between engagement
on PCs, tablets and smartphones. In this session, Resource
Interactive’s mobile leader outlines key differences between
platforms and engagement methods and how to design with
an “Everywhere Commerce” sensibility across multiple connected devices.
l When: Tuesday, 1/17/2012 2:30PM-3:00PM, Room 1DMR
THE RISE OF THE
50% of Americans will have a smartphone
of tablet owners
have made a
purchase on the
mobile or social
COMMERCE IN MOTION CAN HELP YOU LEARN HOW TO
ENGAGE THIS NEW BREED OF SHOPPER
Scan the QR code to access a rich library of white papers, infographics, webinars, ebooks,
presentations, and commentary developed to help industry leaders keep Commerce in
Motion in today’s social, mobile, global (and yet increasingly local) marketplace.
1. Nielsen, 2. eMarketer, 3. Pew Research