SUPER SESSIONS 2012
may be like in a few short years, and how stores and brands will
need to evolve in order to attract, engage and serve the customer.
l When: Monday, 1/16/2012, 8:30 AM – 9:45 AM
RETAIL CEO STRATEGIES: EXPERIENCE
AND INSIGHTS FROM THE CORNER OFFICE
True to Big Show tradition of featuring the best and brightest
minds in retailing to share key strategies and success drivers, NRF
will showcase a leading retail CEO who will provide an inside look
at guiding a dominant business through economic uncertainty
and bullish competition. This Super Session will highlight top
strategies, best practices and new challenges in improving top-line growth and overall shareholder value.
l When: Tuesday, 1/17/2012, 8:30 AM – 9:45 AM
CRITICAL DEVELOPMENTS IN RETAIL MARKETING
Understanding the consumer is crucial to retailers, and with the
profusion of customer data in today’s omni-channel retailing
environment, how well they understand the consumer is more
With the profusion of customer data
in today’s omni-channel environment,
understanding the consumer is more
important than ever.
important than ever. This session, featuring Jon Iwata, senior
vice president of marketing and communications with IBM, will
explore how to develop actionable insights. Drawing on IBM’s
new Chief Marketing Officer Study, it will also delve into important topics such as the rise of media transparency and consumer
reliance on trusted sources such as social media networks. The
session will then transition to a CMO panel discussion led by
Geoff Colvin, senior editor-at-large at Fortune magazine, focusing on concrete approaches to building a powerful retail brand.
l When: Sunday, 1/15/2012, 1:45 PM – 2:45 PM
