SPECIAL SESSIONS
THE ORGANIZATION OF THE FUTURE
The organization of the future will be driven by a global, social,
mobile-powered digital consumer and employee. In this session,
Bob Myers of Sheplers Western Wear, Kevin Ertell of Online-Shoes.com and Rob Schmults of Intent Media will discuss topics
including: how to integrate digital retail into a large retailer, how
to blend e-commerce data-driven and consumer insights, and
how to train your entire retail workforce in the power of digital.
l When: Monday, 1/16/2012, 4:00 PM – 5:00 PM,
Room Special Events Hall, 1DMR
ENGAGING WITH SHOPPERS IN A WORLD
OF FRAGMENTATION AND CHANGE
Engaging with shoppers in today’s environment poses huge challenges for retail brands. Retailers need to seize new opportunities
that move from transaction-based objectives to lifetime value
customers. In this session, learn from Harrods’ David Worby how
to engage with core shoppers who are increasingly evolving both
their media consumption and shopping patterns.
l When: Sunday, 1/15/2012, 8:30 AM – 10:00 AM,
Room Hall A, IA 06/07/08
WHAT THE NEXT FIVE YEARS OF RETAIL WILL BE ABOUT
The next five years are going to be about how well a brand can
actually change direct relationships, from looking at how many
people are in its database to knowing who these individuals are
and how the brand can make the connections and loyalty stronger.
Mitch Joel, president of Twist Image and author of Six Panels of
Separation, will share his outlook and best-in-class examples on
the future of marketing and how the power of going direct will
shape retail business models forever in this inspiring presentation.
l When: Tuesday, 1/17/2012, 11: 15 AM – 12:00 PM,
Room Special Events Hall, 1DMR
WHAT NOT TO MISS: TRENDS TO CAPITALIZE ON FOR 2012
Following consumer behavior trends can help companies better
understand what’s working and why. Hear USA Today’s Jayne
O’Donnell as she interviews trend watchers Fatima Whitaker of
Whitaker International and Nita Rollins of Resource Interactive
on how people make purchase decisions, how they use technology and social media and why it’s all about style and not fashion.
l When: Tuesday, 1/17/2012, 11: 15 AM – 12:00 PM,
Room Pavilion Stage, EXPO Hall.
