creating customized brand assortments and placements in-store,
improving the shopping experience and generating incremental
margins per square foot. Presented by Coca-Cola, the presentation will include case studies and applications and key takeaways.
l When: Sunday, 1/15/2012, 8:30 AM – 10:00 AM,
Hall E, 1E 14/15/16
DRIVING SHOPPER LOYALTY THROUGH OPTIMIZED STORE
DESIGN AND MOBILE TECHNOLOGY
Store design not only draws shoppers into stores and influences
them to buy, but is also critical in establishing customer loyalty.
This session will provide insights into the shopper’s frame of
mind before, during and after the shopping experience, le-
veraging data from shopper insights practices. Bill Chidley of
Interbrand Design Forum and Eduardo Conrado of Motorola
solutions will provide examples around how optimizing store
design and implementing innovative mobile technologies in
tandem equip retailers to drive trips, orchestrate customers and
close sales while improving store operations.
THE BEST IN STORE DESIGN: SPECIALTY, DEPARTMENT
STORE, BIG BOX & QUICK SERVE RESTAURANTS
The Retail Design Institute will showcase highlights from the
winning projects of its 41st International Store Design Competition. Included in this competition are retail environments from
Big Box, Specialty Store, Department Store, and Quick Serve
Restaurants. Leading brand representatives will take the stage to
share commentary about the details of their projects.
l When: Tuesday, 1/17/2012, 12: 15 PM – 1:00 PM, Pavillion, Expo Hall
All aspects of brick-and-mortar stores are essential — from visual décor
and layouts to physical technology — in not only driving in-store traffic but also
creating and keeping customers loyal.
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