4 OCTOBER/NOVEMBER 2015 RIS NEWS MOBILE GUIDE 2015
Retail continues to advance at breakneck pace. Although the industry
is constantly evolving and pushing the innovation envelope, the tenant of a successful retail operation remains the same: connect with
shoppers. Thanks to the advent of mobile technology retail associates
have access to critical real-time enterprise data and are able to leverage this information to better service and engage with shoppers. No
longer are employees trapped behind the cash wrap or locked in an
office in the backroom, they are free to walk the sales floor and interact
with shoppers and are leveraging mobility to create memorable experiences for shoppers.
MOBILE-EQUIPPED ASSOCIATES DRIVE THE INTERACTIVE SHOPPING EXPERIENCE
Engaged Workers Equal
Q Members of the retail organization from top to bottom can assess key operational data at a moment’s notice via
their mobile devices. How has this
unprecedented access to enterprise
data changed retail operations?
RAVI PANJWANI: In earlier genera-
tions of store operations, modifica-
tions to merchandising strategies or
tactical changes in sales approach-
es used to take weeks or months of
painstaking planning and analysis.
Retailers made use of much less
robust data and applications, resulting in slower decision-making
and less satisfactory outcomes.
For today’s retailer who has implemented contemporary data management systems and has pushed
them out to the sales floor, these
tactical decisions and changes to
strategy can happen in real time, be
managed in smaller “
experimental” increments, and lead to much
Director of Product
HP Retail Solutions
Vice President Marketing
and Product Management,
Brother Mobile Solutions
Extending workforce-management solutions to
mobile devices allows companies to make
adjustments on the go, in real time.
— BRAD FICK, PRESIDENT, DIRECT SOURCE